(mbd) McNair Business Development Inc.
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regina.calgary.winnipeg
regina.calgary.winnipeg


McNair Ventures Management Inc.


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Wireless Application Development

As customers build and enhance their enterprise applications, they will continue to seek out the best tools and technologies available to meet their customer and business requirements. At the same time, IT managers have to maintain a competitive edge.

Value proposition for industry-specific mobile applications:
Industry-specific mobile applications defining trait is their ability to enable the fundamental transformation of the business processes relying on them. The agents of this transformation include alert-based automation, improved data transparency throughout the process cycle, and improved efficiency.

Among business processes, the "sweet spot" for mobility-enabled applications are defined as:
  1. Those where process time cycle reduction can bring major payoffs in terms of customer satisfaction, cost reduction, and efficiency and
  2. Those where key data either resides outside of the enterprise (e.g., retail inventory levels) or is needed but inaccessible (e.g., sales presentations).
By addressing these conditions, mobility-enabled applications make organizations more responsive, nimble, and competitive.

The value of wireless applications or solutions
The most important thing to determine with any type of wireless application or solution is the value of providing remote access to data. Consider the following questions to help determine the value of the wireless application or solution:
  • What benefits will the wireless application's or solution's use bring to the organization?
  • How will the wireless application or solution help reduce operating costs and increase employee productivity?
  • Will the wireless application or solution increase revenue or improve the employees' ability to pursue business opportunities?
  • Will the wireless application or solution increase customer or employee satisfaction?
  • How will the wireless application or solution affect customer retention and employee productivity?
  • Will the wireless application or solution provide a competitive advantage for the organization?
Return on Investment
Applying mobile technology to processes where the integration of real-time information can drastically improve process quality characterized by:
  • Better decisions. To many field employees, the value of information is situational. Having the right materials in front of a sales prospect, knowing what parts will be needed to fix a remote problem, figuring out which products to cross sell based on what the customer is using.
  • Faster decisions. Not having information in the field can impede responsiveness to customer needs. Insurance adjusters can't adjudicate claims in the field, brokers can't provide "instant" price quotes based on credit scores, and financial planners can't view a customer's portfolio in real time.
  • Shortened cycles. Bridging the gap between the field and the office can shorten core process cycles. Remote reporting of retail inventory can shorten replenishment, the ability to customize contracts in the field can shorten the sales cycle, and the ability to track logistics in real time enables manufacturers to shift their production plans more quickly.

To discuss in more detail our application development capabilities and implementing a technology solution into your business, please contact Tyler LeCouffe, Senior Business Systems Consultant - Business Systems Innovation, to discuss.